[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vigan.cz\/socialni-site-jako-nastroj\/#Article","mainEntityOfPage":"https:\/\/www.vigan.cz\/socialni-site-jako-nastroj\/","headline":"Soci\u00e1ln\u00ed s\u00edt\u011b jako n\u00e1stroj","name":"Soci\u00e1ln\u00ed s\u00edt\u011b jako n\u00e1stroj","description":"SEO nemus\u00ed b\u00fdt nutn\u011b pouze o optimalizaci webov\u00fdch str\u00e1nek, ale tak\u0159ka jak\u00fdkoliv obsah na internetu m\u016f\u017ee b\u00fdt podroben seo optimalizaci a v\u016fbec nerozhoduje, jestli byl ten obsah nahr\u00e1n jako p\u0159\u00edsp\u011bvek<p><a href=\"https:\/\/www.vigan.cz\/socialni-site-jako-nastroj\/\" class=\"more-link\">P\u0159e\u010d\u00edst \u010dl\u00e1nek<span class=\"screen-reader-text\">Soci\u00e1ln\u00ed s\u00edt\u011b jako n\u00e1stroj<\/span><\/a><\/p>","datePublished":"2019-10-24","dateModified":"2019-10-24","author":{"@type":"Person","@id":"https:\/\/www.vigan.cz\/author\/#Person","name":"","url":"https:\/\/www.vigan.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vigan.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a373893_w1921_t1585299645.jpg","url":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a373893_w1921_t1585299645.jpg","height":0,"width":0},"url":"https:\/\/www.vigan.cz\/socialni-site-jako-nastroj\/","about":["Produkty"],"wordCount":452,"articleBody":" SEO nemus\u00ed b\u00fdt nutn\u011b pouze o optimalizaci webov\u00fdch str\u00e1nek, ale tak\u0159ka jak\u00fdkoliv obsah na internetu m\u016f\u017ee b\u00fdt podroben seo  optimalizaci a v\u016fbec nerozhoduje, jestli byl ten obsah nahr\u00e1n jako p\u0159\u00edsp\u011bvek na soci\u00e1ln\u00ed s\u00edti nebo jako \u010dl\u00e1nek na webov\u00fdch str\u00e1nk\u00e1ch. Samoz\u0159ejm\u011b, u\u017eit\u00ed https:\/\/mobil.idnes.cz\/foto.aspx%3Fr%3Dmob_tech%26c%3DA140717_132202_mob_tech_LHR  kl\u00ed\u010dov\u00fdch slov mus\u00ed b\u00fdt dodr\u017eeno tady i tam, proto\u017ee internetov\u00e9 vyhled\u00e1va\u010de mohou bez probl\u00e9mu naj\u00edt tak\u00e9 konkr\u00e9tn\u00ed p\u0159\u00edsp\u011bvky. S \u010d\u00edm m\u016f\u017ee b\u00fdt probl\u00e9m, tak je odli\u0161n\u00e9 u\u017eivatelsk\u00e9 rozhran\u00ed a tro\u0161i\u010dku jin\u00fd algoritmus soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00fd je ale stejn\u011b v\u00edce \u010di m\u00e9n\u011b odvozen od vyhled\u00e1vac\u00edho algoritmu vyhled\u00e1va\u010d\u016f, tak\u017ee je to v kone\u010dn\u00e9m d\u016fsledku docela i jedno. Ot\u00e1zkou nen\u00ed to, zda-li jsou soci\u00e1ln\u00ed s\u00edt\u011b n\u00e1strojem vhodn\u00fdm k marketingu, ale sp\u00ed\u0161e, jestli se vyplat\u00ed investovat do optimalizace n\u011b\u010deho takov\u00e9ho. To bohu\u017eel z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m z n\u00e1s. Ov\u0161em nikdy bychom nem\u011bli z hlediska SEO soci\u00e1ln\u00ed s\u00edt\u011b zanedb\u00e1vat. Minim\u00e1ln\u011b bychom m\u011bli ust\u00e1lit pojmoslov\u00ed \u2013 tedy pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova stejn\u00e1 jako na webov\u00fdch str\u00e1nk\u00e1ch. Pro\u010d? Proto\u017ee lid\u00e9 mohou nap\u0159\u00edklad narazit \u010dast\u011bji na v\u00e1\u0161 p\u0159\u00edsp\u011bvek nebo naopak se kl\u00ed\u010dov\u00e9 slovo dozv\u00ed z p\u0159\u00edsp\u011bvku na soci\u00e1ln\u00ed s\u00edti a pot\u00e9 jej p\u016fjdou zadat do internetov\u00e9ho vyhled\u00e1va\u010de. Mo\u017enost\u00ed je neomezen\u011b a p\u0159esn\u011b proto byste nem\u011bli ani jednu takhle p\u0159edem vy\u0159azovat. Tak\u00e9 byste m\u011bli v\u011bnovat \u010das soci\u00e1ln\u00edm s\u00edt\u00edm z d\u016fvodu snadn\u00e9 reklamy, kterou v\u00e1m nikdo tak levn\u011b neud\u011bl\u00e1, jako si ji m\u016f\u017eete ud\u011blat vy sami a ani tolik \u010dasu to nezabere. U\u017e\u00edv\u00e1n\u00ed vide\u00ed a dlouh\u00fdch text\u016f v p\u0159\u00edsp\u011bvku, to je jedna \u010d\u00e1st ot\u00e1zky, kterou se mus\u00edme zab\u00fdvat, druh\u00e1 je ta, \u017ee skrze soci\u00e1ln\u00ed s\u00edt\u011b m\u016f\u017ee \u00fapln\u011b ka\u017ed\u00fd propagovat a promovat zbo\u017e\u00ed. A to je to kouzlo. Zat\u00edmco webov\u00e9 str\u00e1nky si lid\u00e9 mohou tak maxim\u00e1ln\u011b pos\u00edlat formou odkazu \u010di je mohou uk\u00e1zat, soci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed daleko v\u00edce zp\u016fsob\u016f, jak sd\u00edlet informace. V jin\u00e9m \u010dl\u00e1nku si pot\u00e9 pov\u00edme, ve kter\u00fdch p\u0159\u00edpadech bychom se m\u011bli v soci\u00e1ln\u00edch s\u00edt\u00edch omezovat, abychom si uchovali zdrav\u00e9 seo.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Soci\u00e1ln\u00ed s\u00edt\u011b jako n\u00e1stroj","item":"https:\/\/www.vigan.cz\/socialni-site-jako-nastroj\/#breadcrumbitem"}]}]