[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vigan.cz\/obsah-musi-byt-poutavy-a-optimalizovany\/#Article","mainEntityOfPage":"https:\/\/www.vigan.cz\/obsah-musi-byt-poutavy-a-optimalizovany\/","headline":"Obsah mus\u00ed b\u00fdt poutav\u00fd a optimalizovan\u00fd","name":"Obsah mus\u00ed b\u00fdt poutav\u00fd a optimalizovan\u00fd","description":"Pod obsahem si lid\u00e9 \u010dasto p\u0159edstav\u00ed jenom n\u011bjak\u00fd informa\u010dn\u00ed \u010dl\u00e1nek na internetu. Ale obsahem m\u016f\u017ee b\u00fdt tak\u0159ka cokoliv \u2013 popisek produktu \u010di slu\u017eby, recenze a koment\u00e1\u0159e pod nimi. Jin\u00e9 ne\u017e<p><a href=\"https:\/\/www.vigan.cz\/obsah-musi-byt-poutavy-a-optimalizovany\/\" class=\"more-link\">P\u0159e\u010d\u00edst \u010dl\u00e1nek<span class=\"screen-reader-text\">Obsah mus\u00ed b\u00fdt poutav\u00fd a optimalizovan\u00fd<\/span><\/a><\/p>","datePublished":"2019-08-11","dateModified":"2019-08-11","author":{"@type":"Person","@id":"https:\/\/www.vigan.cz\/author\/#Person","name":"","url":"https:\/\/www.vigan.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vigan.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a364759_w4194_t1577717955.jpg","url":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a364759_w4194_t1577717955.jpg","height":0,"width":0},"url":"https:\/\/www.vigan.cz\/obsah-musi-byt-poutavy-a-optimalizovany\/","about":["Web"],"wordCount":425,"articleBody":" Pod obsahem si lid\u00e9 \u010dasto p\u0159edstav\u00ed jenom n\u011bjak\u00fd informa\u010dn\u00ed \u010dl\u00e1nek na internetu. Ale obsahem m\u016f\u017ee b\u00fdt tak\u0159ka cokoliv \u2013 popisek produktu \u010di slu\u017eby, recenze a koment\u00e1\u0159e pod nimi. Jin\u00e9 ne\u017e produktov\u00e9 str\u00e1nky na webu \u2013 nap\u0159\u00edklad str\u00e1nka \u201eO N\u00e1s\u201c nebo \u201eKontakt\u201c nebo \u201eNa\u0161e filosofie\u201c. To v\u0161echno je obsah, kter\u00fd je pro n\u011bkoho ur\u010den. Nikdo netvo\u0159\u00ed obsah jen tak pro nikoho, do pr\u00e1zdna, aby vyplnil pr\u00e1zdn\u00e9 m\u00edsto. V\u017edycky je to n\u011bkomu ur\u010deno. A ten prav\u00fd trik je v tom dostat lidi, kte\u0159\u00ed by m\u011bli z\u00e1jem o v\u00e1\u0161 obsah, k tomu, aby se na ten obsah skute\u010dn\u011b pod\u00edvali. Jen\u017ee pokud ho nikdo nenajde, t\u011b\u017eko se na n\u011bj pod\u00edv\u00e1, \u017ee ano.   A p\u0159esn\u011b proto je tu seo. SEO se ov\u0161em nezam\u011b\u0159uje pouze na aspekty webov\u00e9 str\u00e1nky jako je rychlost na\u010d\u00edt\u00e1n\u00ed nebo navigace na webov\u00e9 str\u00e1nce spolu s odkazy, \u010dastokr\u00e1t se seo zab\u00fdv\u00e1 p\u0159edev\u0161\u00edm optimalizac\u00ed obsahu, kter\u00fd je na str\u00e1nce. Optimalizac\u00ed kl\u00ed\u010dov\u00fdch slov, optimalizace d\u00e9lky textu nebo tak\u00e9 jeho stylistiky, jeho aspekt\u016f, p\u0159\u00edpadn\u011b um\u00edst\u011bn\u00ed na str\u00e1nce \u2013 a mnohem v\u00edce \u2013 to jsou v\u0161echno v\u011bci, na kter\u00e9 by se m\u011bl spr\u00e1vn\u00fd seo prof\u00edk pod\u00edvat a m\u011bl by na n\u011b db\u00e1t. V\u0161e toti\u017e m\u016f\u017ee rozhodovat.  Z\u00e1kazn\u00edkovi nemus\u00ed sed\u011bt d\u00e9lka textu, jazyk pou\u017eit\u00fd v textu, um\u00edst\u011bn\u00ed textu, kl\u00ed\u010dov\u00e1 slova u\u017eit\u00e1 v textu \u2013 to v\u0161echno m\u016f\u017ee ru\u0161it celkov\u00fd dojem a m\u016f\u017ee tak dov\u00e9st z\u00e1kazn\u00edka a\u017e k tomu nejstra\u0161liv\u011bj\u0161\u00edmu \u2013 odchodu z webov\u00e9 str\u00e1nky. P\u0159esn\u011b pro tyto p\u0159\u00edpady byste m\u011bli sv\u011b\u0159it optimalizaci n\u011bkomu, kdo v tom m\u00e1 nejen zku\u0161enosti, ale hlavn\u011b kdo v\u00ed a m\u00e1 p\u0159edstavu o tom, co za obecenstvo by bylo vhodn\u00e9 pro v\u00e1\u0161 obsah. Bohu\u017eel je tomu tak, pravd\u011bpodobnost, \u017ee si va\u0161e bio eko m\u00fddla zabalen\u00e1 v pap\u00edru recyklovan\u00e9m koup\u00ed \u010dlov\u011bk, kter\u00fd pracuje v tov\u00e1rn\u011b a j\u00ed chleba s pa\u0159\u00ed\u017e\u00e1kem a ur\u010dit\u011b nev\u011b\u0159\u00ed na \u017e\u00e1dn\u00e9 \u201ehogo fogo\u201c zdrav\u00e9 potraviny, je velice mal\u00e1. Tak\u017ee tady pr\u00e1v\u011b vstupuje do hry c\u00edlen\u00ed na ur\u010dit\u00e9 lidi, kte\u0159\u00ed vyhled\u00e1vaj\u00ed obsah, kter\u00fd m\u00e1te na va\u0161\u00ed webov\u00e9 str\u00e1nce. Samoz\u0159ejm\u011b, nepodce\u0148ujeme chl\u00e1pky s pa\u0159\u00ed\u017e\u00e1kem.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obsah mus\u00ed b\u00fdt poutav\u00fd a optimalizovan\u00fd","item":"https:\/\/www.vigan.cz\/obsah-musi-byt-poutavy-a-optimalizovany\/#breadcrumbitem"}]}]