[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vigan.cz\/konkurent-se-obcas-nestiti-niceho\/#Article","mainEntityOfPage":"https:\/\/www.vigan.cz\/konkurent-se-obcas-nestiti-niceho\/","headline":"Konkurent se ob\u010das ne\u0161t\u00edt\u00ed ni\u010deho","name":"Konkurent se ob\u010das ne\u0161t\u00edt\u00ed ni\u010deho","description":"Pokud p\u016fsob\u00edte na trhu d\u00e9le, jist\u011b si vzpomenete na p\u0159\u00edpady, kdy na v\u00e1s za\u00fato\u010dil konkurent \u2013 a\u0165 u\u017e p\u0159\u00edmo \u010di nep\u0159\u00edmo, minim\u00e1ln\u011b se v\u00e1m tedy pokusil p\u0159ebrat va\u0161e z\u00e1kazn\u00edky. Jedn\u00e1<p><a href=\"https:\/\/www.vigan.cz\/konkurent-se-obcas-nestiti-niceho\/\" class=\"more-link\">P\u0159e\u010d\u00edst \u010dl\u00e1nek<span class=\"screen-reader-text\">Konkurent se ob\u010das ne\u0161t\u00edt\u00ed ni\u010deho<\/span><\/a><\/p>","datePublished":"2019-08-12","dateModified":"2019-08-12","author":{"@type":"Person","@id":"https:\/\/www.vigan.cz\/author\/#Person","name":"","url":"https:\/\/www.vigan.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vigan.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a364770_w4205_t1577719079.jpg","url":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a364770_w4205_t1577719079.jpg","height":0,"width":0},"url":"https:\/\/www.vigan.cz\/konkurent-se-obcas-nestiti-niceho\/","about":["Web"],"wordCount":404,"articleBody":" Pokud p\u016fsob\u00edte na trhu d\u00e9le, jist\u011b si vzpomenete na p\u0159\u00edpady, kdy na v\u00e1s za\u00fato\u010dil konkurent \u2013 a\u0165 u\u017e p\u0159\u00edmo \u010di nep\u0159\u00edmo, minim\u00e1ln\u011b se v\u00e1m tedy pokusil p\u0159ebrat va\u0161e z\u00e1kazn\u00edky. Jedn\u00e1 se o naprosto norm\u00e1ln\u00ed v\u011bc v ka\u017ed\u00e9 tr\u017en\u00ed ekonomice, kter\u00e1 umo\u017e\u0148uje hospod\u00e1\u0159skou sout\u011b\u017e  http:\/\/www.jenprozeny.cz\/category\/souteze mezi podnikatelsk\u00fdmi subjekty. Ov\u0161em n\u011bkdy dok\u00e1\u017ee takov\u00fd konkurent p\u011bkn\u011b zatopit. Jak vlastn\u011b bojovat proti tomu, kdy\u017e se konkurent sn\u00ed\u017e\u00ed k negativn\u00edmu SEO?  Co je vlastn\u011b negativn\u00ed SEO?  Jedn\u00e1 se o \u201enezak\u00e1zan\u00e9\u201c, ale opovrhovan\u00e9 techniky, metody a postupy, kter\u00e9 c\u00edl\u00ed na webov\u00e9 str\u00e1nky konkurenta s \u00famyslem po\u0161kodit jej \u010di jeho jm\u00e9no. By\u0165 se nap\u0159\u00edklad internetov\u00e9 vyhled\u00e1va\u010de sna\u017e\u00ed s t\u00edmto jevem bojovat, bohu\u017eel je n\u011bkdy n\u00e1prava a\u017e p\u0159\u00edli\u0161 opo\u017ed\u011bn\u00e1. Tak\u00e9 je nutn\u00e9 zm\u00ednit, \u017ee z\u00e1sahy do d\u016fv\u011bry mezi firmou a klientem se l\u00e9\u010d\u00ed daleko pomaleji a jsou daleko n\u00e1kladn\u011bj\u0161\u00ed. Mezi taktiky se po\u010d\u00edt\u00e1 nap\u0159\u00edklad p\u0159esm\u011brov\u00e1v\u00e1n\u00ed provozu od konkurenta na sv\u00e9 vlastn\u00ed str\u00e1nky pomoc\u00ed nejr\u016fzn\u011bj\u0161\u00edch odkaz\u016f. Jak se proti tomu br\u00e1nit? Jedin\u011b ohe\u0148 proti ohni.  Pokud m\u00e1te podez\u0159en\u00ed, \u017ee n\u011bkter\u00fd z va\u0161ich konkurent\u016f \u010din\u00ed n\u011bco podobn\u00e9ho, je nutn\u00e9, aby se na to pod\u00edval odborn\u00edk a p\u0159\u00edpadn\u011b u\u010dinil u\u010din\u011bn\u00ed zadost. SEO optimalizace toti\u017e nemus\u00ed b\u00fdt jenom \u201evylep\u0161ov\u00e1n\u00ed\u201c webov\u00fdch str\u00e1nek, ale m\u016f\u017ee p\u016fsobit tak\u00e9 jako ochrana proti t\u011bmto konkurent\u016fm a \u00fatok\u016fm.  Existuj\u00ed i \u201ep\u0159ij\u00edman\u00e9\u201c praktiky, kter\u00e9 se norm\u00e1ln\u011b pou\u017e\u00edvaj\u00ed k z\u00edsk\u00e1n\u00ed v\u00fdhod?  Samoz\u0159ejm\u011b, \u017ee ano. Ne v\u0161echno je hrdeln\u00ed zlo\u010din. Nap\u0159\u00edklad, pokud SEO odborn\u00edk zanalyzuje webovou str\u00e1nku konkurenta, kter\u00e9mu se da\u0159\u00ed, a \u0159e\u0161en\u00ed, kter\u00e9 nalezl na jeho str\u00e1nk\u00e1ch, aplikuje tak\u00e9 na va\u0161e. Nebo pokud najde kl\u00ed\u010dov\u00e1 slova konkurenta, kter\u00e1 u\u017e\u00edv\u00e1 a se kter\u00fdmi z\u00edsk\u00e1v\u00e1 provoz z vyhled\u00e1v\u00e1n\u00ed, kde je n\u00edzk\u00e1 konkurence, m\u016f\u017ee vyu\u017e\u00edt t\u011bchto kl\u00ed\u010dov\u00fdch slov tak\u00e9. To jsou p\u0159\u00edkladn\u00e9 praktiky toho, jak lze \u201ekonkurovat\u201c, ani\u017e byste se sn\u00ed\u017eili k opravdu z\u00e1ke\u0159n\u00fdm \u00fader\u016fm.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Konkurent se ob\u010das ne\u0161t\u00edt\u00ed ni\u010deho","item":"https:\/\/www.vigan.cz\/konkurent-se-obcas-nestiti-niceho\/#breadcrumbitem"}]}]