[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vigan.cz\/kde-umistit-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.vigan.cz\/kde-umistit-reklamu\/","headline":"Kde um\u00edstit reklamu","name":"Kde um\u00edstit reklamu","description":"SEO samoz\u0159ejm\u011b nen\u00ed jenom o klik\u00e1n\u00ed, n\u00e1v\u0161t\u011bvnosti a nejr\u016fzn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slovech, je to tak\u00e9 cel\u00e9 prov\u00e1z\u00e1no s e-marketingem a tedy i reklamou. Spr\u00e1va reklamy, um\u00edst\u011bn\u00ed reklamy a tak\u00e9 obsah reklamy<p><a href=\"https:\/\/www.vigan.cz\/kde-umistit-reklamu\/\" class=\"more-link\">P\u0159e\u010d\u00edst \u010dl\u00e1nek<span class=\"screen-reader-text\">Kde um\u00edstit reklamu<\/span><\/a><\/p>","datePublished":"2020-02-17","dateModified":"2020-02-17","author":{"@type":"Person","@id":"https:\/\/www.vigan.cz\/author\/#Person","name":"","url":"https:\/\/www.vigan.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vigan.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a381858_w4186_t1593086131.jpg","url":"https:\/\/www.vigan.cz\/wp-content\/uploads\/img_a381858_w4186_t1593086131.jpg","height":0,"width":0},"url":"https:\/\/www.vigan.cz\/kde-umistit-reklamu\/","about":["Slu\u017eby"],"wordCount":517,"articleBody":" SEO samoz\u0159ejm\u011b nen\u00ed jenom o klik\u00e1n\u00ed, n\u00e1v\u0161t\u011bvnosti a nejr\u016fzn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slovech, je to tak\u00e9 cel\u00e9 prov\u00e1z\u00e1no s e-marketingem a tedy i reklamou. Spr\u00e1va reklamy, um\u00edst\u011bn\u00ed reklamy a tak\u00e9 obsah reklamy hraje stejnou roli, jako obsah, pokud to p\u0159e\u017eeneme ad absurdum. Samoz\u0159ejm\u011b, v\u0161echny tyto \u00fadaje m\u016f\u017eeme z\u00edskat pouze pe\u010dliv\u00fdm testov\u00e1n\u00edm, zkou\u0161en\u00edm a hlavn\u011b vyhodnocov\u00e1n\u00edm v\u00fdsledk\u016f nejr\u016fzn\u011bj\u0161\u00edch statistik a graf\u016f. V tomto \u010dl\u00e1nku si pov\u00edme n\u011bco o tom, kam vlastn\u011b um\u00edstit reklamu, aby v\u00e1m co nejv\u00edce vyd\u011bl\u00e1vala. Na za\u010d\u00e1tek je t\u0159eba \u0159\u00edci, \u017ee tohle nen\u00ed ur\u010dit\u011b pr\u00e1ce pro n\u011bjak\u00e9ho nezku\u0161en\u00e9ho lajka, ale sp\u00ed\u0161e pro profesion\u00e1la, proto\u017ee i odborn\u00e9 firmy se mohou n\u011bkdy po\u0159\u00e1dn\u011b seknout ve sv\u00fdch v\u00fdpo\u010dtech. Lajk nem\u00e1 celou \u0159adu \u017eivotn\u011b d\u016fle\u017eit\u00fdch zku\u0161enost\u00ed, v\u011bdomost\u00ed a n\u00e1stroj\u016f proto, aby mohl p\u0159esn\u011b ur\u010dit, kde a co tam d\u00e1t. Nedostatek ve zku\u0161enostech a v\u011bdomostech jde samoz\u0159ejm\u011b dohnat n\u011bjak\u00fdm t\u00edm chytr\u00fdm n\u00e1strojem, ov\u0161em ani ten v\u00e1m nepom\u016f\u017ee, pokud se chyst\u00e1te risknout velkou \u010d\u00e1st va\u0161ich pen\u011bz za kampa\u0148, kter\u00e1 je dop\u0159edu odsouzena k ne\u00fasp\u011bchu. Um\u00edst\u011bn\u00ed reklamy se \u0159\u00edd\u00ed n\u011bkolika z\u00e1sadn\u00edmi principy, kter\u00e9 si nyn\u00ed sd\u011bl\u00edme a kter\u00e9 vych\u00e1zej\u00ed p\u0159\u00edmo z p\u0159\u00edru\u010dek spr\u00e1vc\u016f webu od internetov\u00fdch vyhled\u00e1va\u010d\u016f: &#8211; p\u0159edn\u011b byste m\u011bli um\u00edstit reklamu tak, aby neotravovala a nezabra\u0148ovala u\u017eivateli v prohl\u00ed\u017een\u00ed obsahu. Pokud bude reklama dominantn\u00ed na webov\u00e9 str\u00e1nce, bude otravn\u00e1 nebo vlezl\u00e1 \u010di bude p\u0159ekr\u00fdvat n\u011bkter\u00fd obsah, m\u016f\u017ee se st\u00e1t, \u017ee se to stane negativn\u00edm sign\u00e1lem pro vyhodnocen\u00ed um\u00edst\u011bn\u00ed va\u0161\u00ed webov\u00e9 str\u00e1nky. Je tak nutn\u00e9 dr\u017eet se pravidla \u2013 decentn\u011b a vkusn\u011b. &#8211; reklama by m\u011bla m\u00edt nez\u00e1vadn\u00fd obsah, kter\u00fd nebude proti p\u0159\u00edru\u010dk\u00e1m. V\u011bt\u0161ina reklam jde do kopru, proto\u017ee obsahuje erotick\u00fd, nevhodn\u00fd nebo nesn\u00e1\u0161enliv\u00fd obsah, kter\u00fd v\u011bt\u0161ina internetov\u00fdch vyhled\u00e1va\u010d\u016f opravdu r\u00e1da nevid\u00ed. &#8211; reklamu je dobr\u00e9 um\u00edstit na horn\u00ed p\u016flce webov\u00e9 str\u00e1nky a na boc\u00edch, pokud je to mo\u017en\u00e9. Ka\u017ed\u00fd u\u017eivatel toti\u017e zobraz\u00ed webovou str\u00e1nku, ale ne v\u0161ichni se dostanou a\u017e na \u00fapln\u00fd spodek. Je tak vhodn\u00e9 um\u00edstit reklamu tak, kde to bude nejvyt\u00ed\u017een\u011bj\u0161\u00ed. Nikdy byste se nem\u011bli pou\u0161t\u011bt p\u0159\u00edmo na spu\u0161t\u011bn\u00ed reklamy, pokud ji je\u0161t\u011b nem\u00e1te otestovanou. Vyu\u017eijte proto hned n\u011bkolik r\u016fzn\u00fdch funkc\u00ed a n\u00e1stroj\u016f, kter\u00e9 poskytuj\u00ed internetov\u00e9 vyhled\u00e1va\u010de, k otestov\u00e1n\u00ed reklamy a jej\u00ed \u00fasp\u011b\u0161nosti. Zachr\u00e1n\u00edte tak n\u011bkolik tis\u00edc korun a je\u0161t\u011b budete v\u011bd\u011bt, jestli to m\u00e1 cenu nebo ne.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kde um\u00edstit reklamu","item":"https:\/\/www.vigan.cz\/kde-umistit-reklamu\/#breadcrumbitem"}]}]